21feb02...2611h

2002 SESSION

01-2116

03/01

HOUSE BILL 1166

AN ACT relative to alcoholic product advertising.

COMMITTEE: Commerce

AMENDED ANALYSIS

This bill limits the applicability of certain prohibitions on the advertising of alcoholic beverages. This bill also modifies the applicability of certain interest prohibitions on certain persons licensed by the liquor commission.

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Explanation: Matter added to current law appears in bold italics.

Matter removed from current law appears [in brackets and struckthrough.]

Matter which is either (a) all new or (b) repealed and reenacted appears in regular type.

21feb02...2611h

01-2116

03/01

STATE OF NEW HAMPSHIRE

In the Year of Our Lord Two Thousand Two

AN ACT relative to alcoholic product advertising.

Be it Enacted by the Senate and House of Representatives in General Court convened:

54:1 Holders of Beverage Manufacturer, Beverage Vendor Importer, Wholesale Distributor, Beverage Vendor, Beverage Representative, and Other Licenses; Prohibited Interests; Applicability. Amend RSA 179:11, VI to read as follows:

VI. The provisions of [this section] paragraphs IV through V shall also apply to liquor and wine manufacturers, liquor and wine vendors, liquor and wine representatives, and liquor and wine salespersons.

54:2 Alcoholic Beverages; Enforcement, Requirements, and Penalties; Sign Restrictions. Amend RSA 179:25 to read as follows:

I. No brand advertising of liquor or beverages sold in this state shall be allowed through the use of internally illuminated signs[, inside or] outside the licensed premises. Brand advertising of liquor or beverages sold in this state shall be allowed through the use of internally illuminated signs inside the licensed premises. Notwithstanding the above, beverage manufacturers and wholesale distributors may advertise on the site of their licensed premises through the use of internally illuminated signs.

II. For the purposes of this section, internally illuminated signs shall include [neon,] back lighted, [flashing,] or similar signs, but shall not include neon signs.

III. All exterior signs shall be in conformance with city or town requirements.

IV. For purposes of this section only, "brand advertising" means advertising that includes a name, trademark, symbol, logo, slogan, or other distinguishing mark or device that identifies any product or manufacturer.

54:3 Alcoholic Beverages; Product Advertisement. Amend the introductory paragraph of RSA 179:28 to read as follows:

An industry member may furnish, give, rent, loan, or sell product displays or other things of value to a retailer, subject to the following conditions and limitations:

54:4 Effective Date. This act shall take effect July 1, 2002.

(Approved: April 26, 2002)

(Effective Date: July 1, 2002)